The Son has pointed me towards a social media exercise by Shell* which has gone horribly wrong for them, with most amusing results for the rest of us.
Promote your proposed Arctic drilling campaign by sticking up some cute photos and inviting the public to provide captions, what could possibly go wrong….?
See the full horror here. But as I expect the exercise is likely to be terminated prematurely, followed by the sacking of all involved, here are a few selections (click on each for a readable version).
Whilst the guilty are being expunged, I suggest castration for whoever came up with the caption “Because tomorrow is yesterday, accelerated”. Because it bloody isn’t.
Wouldn’t want to be someone dependent on this company for their pension. Oh….
*Sadly, the whole thing is a set-up by Greenpeace. But let me assure you that this is precisely the sort of cock-up that Shell would orchestrate (unless it was a company I was involved in, in which case it would rock).
Comments 🔗
2012-07-18| Spanky saysIt’s still pretty damn funny. Birds are like sponges… for oil! That one is my favorite.
2012-07-19| Grant says“It’s time somebody took revenge for the Titanic” is pretty good but my favourite is “We’d drill a crippled orphan’s spine if there was some oil in it” because I just know that Spike was that kind of accountant…
2012-07-19| Spike saysMost perceptive of you. I sometimes wish I had gone into government in order to implement schemes to punish the disabled and the homeless.
2012-07-19| Grant saysYou will be heartened to know that as the manager of a busy twin-city urban bus operation I manage daily to find almost endless opportunities to put people ever-so-slightly wrong. It’s character-building for them…
2012-07-19| genuinej saysHighly amusing. It’s Arctic btw.
2012-07-19| Pete saysAnd he hasn’t done the retro-edit yet. Perhaps he’s asleep?
2012-07-19| Grant saysHe must be doing the old ‘spot the deliberate mistake’. Took you guys a while…
2012-07-19| Clive saysIf you think about this, the possiblities are endless. What other institutions are out there that could really do with a marketing campaign like this? Let’s have a think…
British MPs on Honesty, Decency and Integrity (and not Fiddling the Expenses)…
The US & UK Military Intelligence Organisations (actually, that’s not fair, how about the Sec of State for Defense and the Armed Forces Minister) on how to spot WMDs in a Desert (what a great poster campaign that would make…)
The United Nations (See No Evil, Hear No Evil, Speak No Evil) [and don’t mention Syria!]
The Mobile Phone Industry on the benefits of slightly radiating handsets (see, the Microwaves will keep your ear warm and dry…)
Any more? Maybe we should get Spike to hold a contest… Kidding!
2012-07-20| Spike saysAs I am sure you know, the original English spelling was Artic, taken from Old French which in turn derived from Latin which took the word from the Greeks. So this was not a mistake, I was merely offering a homage to our roots; but will now change it to reflect popular culture.
2012-07-20| Spike saysThe Son advises that these guys are behind it: http://en.wikipedia.org/wiki/Yes_Men
I am sure they would be grateful to receive your suggestions.
2012-07-20| Spike saysOf course.
2012-07-20| genuinej saysI’m not convinced, and I suspect you may be getting confused with abbreviated articulated, but thanks for taking the time and trouble to rectify it.