If new property projects are any indication of a vibrant economy, Pattaya is booming. You can’t go more than 50 metres in any direction without being confronted with a poster for some dubious concrete monstrosity which will change your life and make you a better person. Allegedly.
The latest development comes from Raimon Land, famous for building Northshore and Northpoint, and for not building The Lofts; a project they seem to have wiped off their corporate map. Now we have The Zire, a new tower to be built right next door to an existing tower. Just for fun, I decided to sign up for information about the project; big mistake.
After an avalanche of e-mails, advising me of upcoming launches in both Pattaya and Bangkok, I receive a call from a breathlessly-excited salesperson who wants to know whether I will be coming to the Bangkok or Pattaya launch. I think “none of your business” and tell her Pattaya. She almost orgasms with excitement at this news. And which of the three days of the launch will I be coming, and will I come in the morning, afternoon or evening? I think “WTF” and tell her I don’t know. She fails to orgasm and rings off.
More e-mails follow, and then last week yet another call. Did I come to the Bangkok launch, or will I be going to the Pattaya launch? Clearly these idiots do not write down any information as the result of their cold calls. Through gritted teeth I tell her Pattaya and hope she will now leave me alone. She doesn’t. And which of the three days of the launch will I be coming, and will I come in the morning, afternoon or evening?
It’s like telling a shop you are going to come and look at their televisions, and the shop wanting you to make an appointment. It’s a display of a housing project in a mall, not a limited seating seminar with a set starting time and tea and cakes afterwards. It’s completely stupid and they don’t deserve to sell The Zire.
Still, maybe I was wrong and the development is so popular that you have to make an appointment to have a chance at seeing a salesperson. Well, not on Friday afternoon at 1530 you wouldn’t.

The Zire, not worth making an appointment for.
Comments 🔗
2011-01-29| Pete saysInteresting ad slogan on the picture. Can proximity by itself be perfect?
GenuineJ - what do you reckon?
2011-01-29| Pete says… and that advertising stand that says ‘black’ on it definitely looks white to me.
Anyhow - I thought photography was prohibited in Central Festival?
2011-01-30| Spike saysPhotography is most definitely prohibited in Central, they have told me to stop many times.