Answer: Have the photo taken by a Panasonic micro four thirds camera, such as the GF1.
Forget about lighting and make-up, or even the fact that your face is often compared to the back end of a pig that has recently been involved in a serious road accident; all you need is a GF1.

The above statistics were compiled from one of the largest on-line dating sites; so they must represent reality.
In addition there is this, with the caption “Finally, statistical proof that iPhone users aren’t just getting fucked by Apple”:

Clear proof that I really should be using an Android phone.
You can read the complete collection of nonsense at Gizmodo.