I'm on a horse

· 146 words · 1 minute read

Just have to share this little gem:

Surreal brilliance. After I had watched it several times and stopped giggling, I wondered how the hell they made it. You can find out here, but it is a little long winded. In summary:

The bathroom is lifted off the set by a crane, leaving the actor standing on a partial mock-up of a boat. The shirt is dropped from wire above the actor (this failed a few times). As he leans down to pick up the shell he actually sits down on a device which moves him sideways and puts him on the horse. The only CGI is the shell turning to diamonds and the rising Old Spice container; the rest if filmed in real time. A mere 87 takes over three days to get it right.

And just to prove that Thailand can produce amusing advertisements too: